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BTL agency in Lima & across Peru
We design and run BTL activations that connect your brand with people: sampling, flyering, street marketing, trade marketing and pop-ups, with field teams and measurable results on the coast, in the highlands and the jungle.
01 — What BTL is
BTL activations with real boots on the ground
BTL (Below The Line) marketing creates direct experiences between your brand and the consumer: product sampling, flyering, street marketing and trade marketing at the point of sale. At Diagonal we produce it end to end — from concept to logistics, field staff and the results report — with the same quality in Lima and any region of Peru.
Unlike an agency that only outsources, at Diagonal we control the whole chain: activation strategy, production, in-house field staff, municipal permits and measurement. That means BTL activations that run on schedule, with your brand well represented and real reach and conversion data at wrap.
- Nationwide coverage: 24 regions, coast, highlands and jungle
- In-house field staff, hosts and supervision
- Permits, routes and logistics handled
- Reach and conversion report at wrap
02 — What's included
One partner, from idea to wrap
Sampling
Tastings and product hand-outs with routes, permits and real-time traceability.
Street marketing & flyering
High-impact street actions to plant your brand where your audience is.
Trade marketing
Point-of-sale activation, displays and POP material that move conversion.
Pop-ups & activations
Temporary brand spaces, launches and interactive experiences.
03 — Real cases
Brands that already trust Diagonal
We've produced activations for WOW (Ica Harvest), Yanbal (Total Block Beaches) and field campaigns for BCP — real activations, not promises.
04 — FAQ
Frequently asked questions
What is a BTL activation?
A BTL (Below The Line) activation is a direct, experiential marketing action —sampling, street marketing, trade marketing or pop-ups— that puts your brand face to face with the consumer on the street, at the point of sale or at an event, with measurable results.
What does a BTL agency do?
It designs, produces and runs those activations end to end: creative concept, logistics, permits, field staff (hosts, promoters), build and results report. At Diagonal we do it all with an in-house team.
How much does a BTL activation cost in Peru?
It depends on scope: number of locations, days, staff and production. We work per project and build a tailored quote; message us on WhatsApp with your goal and dates and we'll reply with a proposal.
Which cities in Peru do you cover?
All 24 regions —coast, highlands and jungle—. We produce activations with the same quality in Lima and the provinces.
Which brands have activated with Diagonal?
We've produced activations and field campaigns for brands like RIMAC, BCP, Yanbal and WOW, among others.
Does your next campaign start today?
Tell us what you need and we'll put together a proposal. Zero bots: a real person from the team replies.
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